Emergency faults
Power out, tripping safety switch, burning smell. Urgent, phone-first, decided in minutes.
Industries / Electricians
Marketing for electricians that wins better jobs.
Digital marketing for sparkies who want more than referrals and lead sites. We plan around the work you'd most like to do, from switchboard upgrades and electric vehicle chargers to commercial fit-outs, then put you in front of the people searching for exactly that.
Where it goes wrong
Licensed, insured, and still chasing work.
Plenty of good electrical businesses still rely on word of mouth and whatever the lead apps send through. The trouble is that most of those enquiries go out to a crowd, and the ones that come back are often the smallest jobs on offer.
Marketing that treats every job the same makes it worse. A Sunday night fault and a switchboard upgrade come from different people, searching differently, worth different money.
- Lead costs that climb while the jobs get smaller
- Quoting against a pile of other sparkies every time
- A website that never produces a single call
- Price shoppers who only wanted a number
- No spare hours to work out the marketing yourself
Each job type is searched differently.
So each one is marketed on its own termsSwitchboard upgrades
Often prompted by a renovation or an insurer. Customers compare a few quotes first.
EV chargers
A fast-growing, higher-margin job where buyers want a clear explanation before booking.
Solar and batteries
Long research cycle, pricier clicks, and a big payoff for the installer who teaches well.
Lighting and fans
Smaller residential jobs that fill gaps in the week and lead to repeat customers.
Commercial fit-outs
Fewer enquiries, much bigger tickets, and buyers who check credentials closely.
Smoke alarms
Compliance-driven work, often from landlords and property managers with multiple sites.
Maintenance contracts
Recurring work for strata, retail and offices that smooths out quiet months.
How we get electricians more work.
The electrical end of our tradie marketingGoogle Ads split by job and customer
Your ad spend leans towards the work you'd rather be doing, residential or commercial, and the higher-margin jobs get a page of their own to land on.
Why it suits sparkies: one fit-out can outweigh a month of small repairs, so the budget has to know which is which.
Local search and your map listing
Your Google Business Profile shows every service you offer and the suburbs you cover, your details are consistent wherever you appear online, and asking for reviews becomes part of finishing a job.
Why it suits sparkies: many electrical profiles are half finished, which leaves real room for one that's done properly.
A website that proves you're legit
Licence number, years in the trade, reviews and photos of finished work up front, with a call button that follows the thumb on mobile and a clear list of the areas you service.
Why it suits sparkies: letting a stranger work on your power is a trust decision, and customers judge that in the first few seconds.
Content that explains the big jobs
Plain-English guides on EV charger installs, switchboard upgrades and solar options, plus write-ups of real projects. You become the electrician who explained it properly before anyone rang.
Why it suits sparkies: the growing, higher-value work goes to whoever answers the buyer's questions first.
Urgent and scheduled work, kept apart
After-hours work and booked-in jobs are run and reported on separately, so you can see what each one brings in. Lumping them together hides what's actually paying.
Why it suits sparkies: the 7pm "no power" search and the "switchboard upgrade cost" search are completely different customers.
A brand people recognise
A logo that reads on a ute from across the street, consistent uniforms and signage, and real job photos across the site, profile and socials. It all looks like one established business.
Why it suits sparkies: a clean, branded vehicle out the front sells the next job in the street before you've quoted it.
Results from electrical clients.
Two separate businesses, reported separatelyFrom a template site to a busy first month.
They came to us with an off-the-shelf website, no Google Ads and branding that didn't match across their socials. We launched a new site, Google and Meta campaigns and a rebuilt Google Business Profile together.
25+leads in the first month
$13.32cost per click
+939%unique website visitors
+160%Google Business Profile views
An off-grid solar electrical business.
A full brand refresh, new website, profile optimisation and ongoing social content for a solar specialist.
+323%Google Business Profile views
+160%website visitors month on month
68%organic engagement
12,000+monthly social views
Every business starts from a different place, so results vary with market, competition and budget.
Gold Coast and Australia-wide
Sparkies from the Coomera corridor to Coolangatta.
Our base is Mudgeeraba, and we cover the whole strip, from new estates in the north to older beachside homes and the commercial centres around Robina and Broadbeach.
We also work with electricians across Australia. The method holds anywhere; the suburbs, competitors and click prices are what we tune to your patch. See how it fits the wider tradie marketing plan. For each channel in more depth, read our guide to winning more electrician leads.
Can I target only the electrical jobs I want?
Yes, and most electricians should. If you only want switchboards and electric vehicle (EV) chargers, that's where your budget goes, and the small callouts you'd rather skip stay off it. The same works in reverse for a business that only wants commercial maintenance.
Should I advertise for residential or commercial work?
It comes down to your crew and the work you enjoy. Residential repairs bring plenty of smaller jobs; commercial fit-outs and maintenance contracts are fewer but worth far more each. Many electricians do both, each with its own budget, so one never quietly eats the other's spend.
Is solar marketing different from general electrical?
Very. Solar and battery buyers research for weeks, compare several installers and read a lot before they commit. Clicks in that space tend to cost more, so solar is marketed on its own, with content that answers what buyers ask along the way.
How do you handle after-hours callouts?
Your emergency ads only appear while you're answering the phone, and ringing you is the easiest thing to do from them. Scheduled work like upgrades and installs is handled separately and leans more on your website and map listing, because those customers compare before booking.
How do I get into the map results for "electrician near me"?
By giving Google a complete, trustworthy picture of your business. That covers a complete and accurate profile, a website that backs it up, consistent details wherever your business is listed, and a steady flow of genuine reviews. It builds over months, and Google has the final say on order.
Will you also work with another electrician near me?
Not if they'd be competing with you for identical work in your area. Before we take you on, we check who we already work with in your area and tell you upfront if there would be a conflict.
What should an electrical business spend on marketing?
It varies too much for a one-size answer. City click prices are usually higher than regional ones, crowded markets cost more to compete in, and a well-built account wastes far less than a messy one. We size a figure to your business and area as part of the free marketing review.
Am I locked in?
No. You can stop with 30 days' notice at any point, since there's no minimum term and billing runs monthly. The work keeps its place by bringing in jobs.
From the people we work with.
Real clients, kept anonymous"[Stackt] has hugely improved our style and we absolutely love it. A fresh website, new socials, they ran all the technical stuff for us and helped us with all of our marketing strategies, couldn't recommend them enough."
Director · Off-grid solar electrical businessIn their words
A five-star Google review, quoted word for word. Our clients stay anonymous, so the business behind it isn’t named here.
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