The actions that matter counted
Enquiries, bookings and sales are what gets measured, not page views.
Why it matters: a busy website means nothing if you can't see who got in touch.
Services / Reporting
Marketing reporting that shows what paid off.
Conversion tracking, a live dashboard and a plain-English monthly report, so you can see which channels are bringing in enquiries and jobs, and which ones are just spending money.
This month at a glanceExample
Enquiries48
Cost per enquiry$31
Jobs booked17
Conversion tracking, set up properly
Measured before it's reportedIf a phone call from an ad and a form from search both show up as "a lead", nobody can tell which one to spend more on. So the first job is the measurement layer.
Tracking that keeps up with you
When a new form, campaign or phone number goes live, it can be measured from day one without rebuilding the website.
Why it matters: numbers you can trust next month as well as this one.
Call and form tracking
Phone calls and forms are both credited to the channel that produced them.
Why it matters: for most service businesses the phone is where the work comes from, so it can't be left out of the numbers.
Google Ads and Meta conversions
Your ad platforms learn from genuine enquiries, not just clicks and visits.
Why it matters: ads that learn from real results find more people like your real customers.
Reporting comes with every stack
It grows as your stack doesYou never pay extra to see your numbers. Every stack includes tracking and reporting. The more layers you run, the more there is to measure, so the detail and depth of the reporting grows with it.
The monthly snapshot
- Core tracking on calls and forms
- A one-page monthly snapshot
- Enquiries, reach and top content
The full monthly report
- Everything in Essentials
- Ads and search results side by side
- Cost per lead by channel
- What changed and what's next
Reporting across the whole stack
- Everything in Growth
- A live dashboard across every channel
- Lead source tracking through to jobs
- A deeper monthly strategy call
These are examples. Your reporting is built around the stack we run for you, and your free marketing review sets out exactly what it would cover.
What's in the monthly report
A short document written for a business owner, not an analyst. It starts with what came in and what it cost, then explains the why and the next move.
- Enquiries and booked jobs by source
- Spend and cost per enquiry for each channel
- What changed from last month, and why
- What worked, what didn't, and what we're adjusting
- The plan for the month ahead
A live marketing dashboard
Between reports, the dashboard keeps the month in view. Enquiries, spend, cost per enquiry and traffic update on their own, with every channel on one screen instead of five logins. For jobs, quotes and sales, we also build custom dashboards and business tools.
- Every channel side by side
- Trends week by week
- Open any time, on any device
Lead source tracking, from click to job
Where each enquiry startedGoogle Ads
Which campaign and keyword the enquiry came from.
Search
Which page someone found on Google before they got in touch.
Meta Ads
Which ad and audience started the conversation.
Social
Enquiries that began on your own posts.
Direct and referral
People who already knew your name.
Once every enquiry is tracked, automated follow-up can send each one a reply while you're still on the job.
Who marketing reporting is for
Spending on ads with no clear return
You're paying Google or Meta every month and can't say which dollars turned into work.
Getting reports nobody reads
You receive pages of impressions and click-through rates, and still don't know if it's working.
Growing, and deciding where to invest
You want the numbers to tell you which channel deserves the next dollar.
Customer data can steer more than ad spend: see how it shaped a national brand's tiered loyalty program.
How we set up your reporting
Audit
Check what's already tracking, what's double-counted and what's missing.
Build
Put measurement in place for every call, form and booking.
Test
Confirm each enquiry is counted once, against the right source, before any number reaches you.
Report
Dashboard live, first monthly report, then a strategy call each month.
The monthly strategy call
Numbers are only useful if someone acts on them. Each month we sit down with you, talk through the report, answer your questions and agree what shifts for the month ahead.
It's the same way we measure our own client work: every figure in our case studies was read from the client's own accounts: their analytics and Search Console properties, the Google and Meta ad platforms, and their customer records.
What's included in reporting and tracking
Tracking audit
A check of every tag and conversion already in place.
Analytics set-up
Measurement built around how your business wins work.
Tidy tracking
Kept in one place, so changes are quick and nothing counts twice.
Call tracking
Phone enquiries counted by the channel that sent them.
Platform conversions
Your ad platforms see which clicks became enquiries.
Live dashboard
Every channel on one screen, always up to date.
Monthly report
Plain English, focused on enquiries, jobs and cost.
Strategy call
A monthly conversation about what changes next.
Your accounts, your data
Everything set up in your name and handed over if you leave.
Reporting and tracking questions
What does conversion tracking actually measure?
Every action that could become work: phone calls from your website and ads, form submissions, bookings, quote requests and online sales. Each one is recorded against the channel, campaign and keyword that brought the person in.
Which tools do you use for tracking?
Standard, well-supported tools, all set up in your business's name. What matters more than the tool list is the result: every call, form and booking is counted once and credited to where it came from, and where it helps, enquiries are followed through to the jobs they became.
Will I need to read Google Analytics myself?
No. The monthly report translates the data into plain English: what came in, where it came from, what it cost and the next adjustment we plan to make. The raw accounts stay open to you whenever you want to look.
Who owns the tracking and the data?
You do. Analytics properties, tag containers and ad accounts are set up in your name, so if you ever move on, the history stays with the business.
Can you fix tracking that someone else set up?
Yes. Plenty of accounts we see are double-counting some actions and missing others entirely. We audit what is firing, remove the duplicates and rebuild what is missing before any numbers get reported.
What is on the live dashboard?
Enquiries by source, spend by channel, cost per enquiry, website traffic and the trends behind them, updated automatically so you are never waiting on a report to see how the month is tracking.
How often do we talk through the numbers?
Once a month on a short strategy call, where we walk through the report, answer questions and agree what changes next. If something needs attention sooner, we call you.
Is reporting included, or is it an extra?
Always included. Every stack comes with tracking and reporting, because nothing else can be judged without them. What changes is the depth: a smaller stack gets a monthly snapshot of the numbers that matter, and a bigger stack gets fuller reports, a live dashboard and more time on the strategy call. Your free marketing review shows what yours would include.
From the people we work with.
Real clients, kept anonymous"Can’t recommend [Stackt] enough. The team is unreal to deal with and genuinely care about helping you grow. They’ve helped me gain a much better understanding of online marketing strategies and actually took the time to explain why things work, not just what to do. That alone has been a massive help. Communication has been spot on, everything feels professional, and you never feel like just another client. If you’re looking for a marketing team that’s passionate, easy to work with, and truly invested in your success, these guys are it."
Richard H. · Google review · Jan 2026A national consumer brand we work with
+345%annual spend, top loyalty tier
+156%average order value, top tier
+74%purchase frequency, top tier
Measured across the last 12 months, from the client's own accounts. Results vary with market, competition and budget. Read the case study →
