Work / A national consumer brand
A national consumer brand · Loyalty · Multi-store retail
A tiered loyalty program that lifted top-tier spend 345%.
A real Stackt client, kept anonymous at their request. The numbers below come straight from their accounts.
- Industry
- Retail
- What we stacked
- Loyalty program · Customer segmentation
- Measured
- Last 12 months
The challenge
Big customer base, no way to reward the best of it.
A national brand with plenty of customers in its stores and online, but no single way to spot its best buyers or reward them. A lot of repeat business was being left on the table.
What we did
The layers we stacked.
01
A loyalty program with tiers, working in store and online
02
Customers grouped into three tiers by how they buy
03
Rewards set at each tier to genuinely change what people buy
What changed
Straight from the client's accounts+345%Annual spend (top tier)
+156%Average order value (AOV) lift (top tier)
+74%Purchase frequency (top tier)
7%Of customers drive outsized revenue
Measured across the last 12 months. Read straight from the client's Google Ads, Meta Ads, Google Analytics 4 and Search Console accounts, plus their customer relationship manager (CRM).
Related: reporting and tracking, and another retail result, an omnichannel brand's peak season.
