Plain-English answers to the questions we hear most from tradies and small business owners: where good leads come from, and where your marketing money should go first.
New homes, extensions and big renovations are decided over months. How builders get onto the shortlist early, stay there while clients decide, and win the projects worth having.
Read the guide → By Adrian Fowler and Lochie Burgdorf
Where AI and automation save real time, where they don't yet, and four checks to run before you spend.
A step-by-step walkthrough: tracking, keywords, settings and ads, then what to check once it is running.
How the two compare on cost, speed and control, and when it makes sense to run both.
An afternoon audit to find why you are not showing up when people nearby search.
Fault work, switchboards, and the solar, battery and EV charger jobs most sparkies under-market.
Easy ways to ask, and how to reply to the glowing ones and the tough ones.
When paid search pays off, when it leaks money, and the four numbers to work out first.
What turns a visitor into a phone call or a quote request.
Winning the urgent callouts and the planned jobs, without paying for leads your competitors also get.
Setting up and looking after the listing people see in Google Maps.
Who search engine optimisation suits, who it doesn't, and four checks to run before you spend.
Catching the storm surges and winning the re-roofs and restorations in between.
Two free tools put the guides to work: a website score with your top fixes, and a map of how your pages link together.
Every guide is written by Adrian Fowler and Lochie Burgdorf, the two founders of Stackt Marketing in Mudgeeraba on the Gold Coast. Adrian runs the paid media and brand side; Lochie looks after search, websites and content.
The guides explain the principles. If you'd like them applied to your own business, redeem your free marketing review or read more about us.
We'll go through your ads, website and socials, see who you're up against and how much room there is to grow, then show you the layer we'd fix first. No pitch deck, no hard sell.
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