Most good electrical work comes from three places you can own: your Google Business Profile in the map results, pages that rank for the specific jobs you want (solar, batteries and EV chargers included), and Google Ads on the urgent searches. Shared lead platforms can patch a quiet month, but the same job goes to several sparkies at once, so nothing you pay them builds anything you keep.
Three kinds of electrical work, three kinds of lead
Electricians field a wider spread of enquiries than most trades. At one end sits fault work: the power has dropped out, a circuit keeps tripping, or there's a burning smell near the switchboard. That customer grabs their phone, picks whoever looks licensed and available, and books on the spot.
In the middle is planned work such as rewires, switchboard upgrades, lighting and renovation fit-offs. Those customers usually collect a couple of quotes and read reviews before choosing.
Then there's the category plenty of electricians still don't market at all: solar, home batteries and EV chargers. People search for these installs by name, and a business that describes itself only as a general electrician rarely appears for them. Each group behaves differently, which is why a single ad campaign pointed at a homepage seldom covers all three.
Where electrician leads come from, ranked
Ordered by how good the enquiries are and what they cost you over the long run, not by how quickly they turn up.
Google Business Profile and the map results
For fault searches and anything with "near me" in it, Google tends to show a map with a few local businesses before the ordinary results. Those businesses get the calls. A complete profile with the right categories, the suburbs you cover, photos of real jobs and a steady trickle of reviews is the most valuable source an electrician can own, and nobody invoices you per enquiry.
Pages for solar, battery and EV charger work
Someone typing "EV charger installer" and their suburb already knows what they want. A dedicated page for each type of install, written for your area and showing your accreditations, gives Google a reason to rank you and gives the customer a reason to ring. In many areas these searches are less contested than the generic ones.
Google Ads
Paid search puts you at the top for searches you choose, in suburbs you choose, during hours you can actually pick up. It suits urgent faults and higher-value installs alike, and each enquiry comes to you alone. You pay per click, so it only makes sense when tracking shows which searches turned into booked jobs.
Reviews, licensing and trust
Electrical work is a safety purchase. Customers want proof you're licensed, insured and reliable. Recent reviews that mention the actual job, licence details where people can see them, and photos of neat work all persuade quietly, and reviews also feed back into how you rank on the map.
Repeat customers and referrals
A homeowner happy with their new switchboard is the obvious person to hear from when they start pricing solar. A short note after the job and the occasional check-in turn one-off callouts into repeat work and referrals for very little cost.
How to build an electrical pipeline you own
Cover the everyday work first
Finish your profile and put core service pages in place for the searches that fill the diary week to week. That base pays for everything else.
Choose the installs you want more of
Pick the growth jobs you actually want, then give each one its own page, photos and reviews. Chasing every search at once tends to win none of them.
Answer like it's an emergency
Fault enquiries go to whoever responds. A call that rings out or a form nobody reads until Friday is a job handed to the next listing.
Measure jobs, not clicks
Know which calls and forms came from which source, so money drifts towards whatever books real work.
Mistakes that cost electricians work
- Presenting as a generalist, so solar, battery and EV charger searches go to somebody else
- A half-finished Google Business Profile with the wrong main category or no service area set
- Missed calls on fault work, especially after hours
- Licence details and reviews tucked away on a page nobody opens
- Putting the marketing budget into shared leads instead of channels that keep working after you stop paying
What this looked like for two electrical businesses
Two different clients, two different mixes of work. Their numbers are shown separately because they are separate businesses.
An electrical contractor
- 25+
- Leads in the first month
- $13.32
- Cost per click
- +939%
- Unique website visitors
- +160%
- Google Business Profile views
Every market is different, so treat these as one example, not a forecast. Read the case study →
An off-grid solar electrical business
- +323%
- Google Business Profile views
- +160%
- Website visitors month on month
- 68%
- Organic engagement
- 12,000+
- Monthly social views
A separate business from the contractor above. Results vary. Read the case study →
How Stackt helps electricians
We build and run the channels in this guide for electrical businesses: Google Business Profile and local search, service and suburb pages, Google Ads, and tracking and reporting that shows which of them produced booked work.
The right mix depends on where you work, which jobs you want more of and what's already pulling its weight, so we begin with a free marketing review instead of a set package. Go deeper with marketing for electricians, Google Ads for tradies and SEO for tradies.
Electrician lead questions
What is the best way for electricians to get leads in Australia?
For most electrical businesses it's a combination: the map results and local search for everyday and fault work, dedicated pages for higher-value installs, and Google Ads where you need to sit at the top of the page. The common thread is that every enquiry comes to you and nobody else.
Should electricians market solar, battery and EV charger work separately?
If it's work you want, yes. People search for those jobs by name, so a page built for each install has a much better chance of appearing than a general services page. It's also the place to show the accreditations and photos those customers look for.
Are shared lead platforms worth it for electricians?
They can help a brand-new business fill gaps. The catch is that one enquiry is usually passed to several electricians, so you end up competing on price and speed, and the flow stops the day you stop paying. Established businesses generally do better investing in channels they own.
How long does it take to get more electrical leads?
That varies with your region and your starting position. Ads can be switched on the day Google clears the campaign, and how soon it books work depends on budget, competition and how fast you respond. Organic rankings move on Google's schedule, so we won't put a date on them.
How much should an electrician spend on marketing?
No single figure suits everyone. The answer rests on your service area, how many electricians compete in it and the state of your current accounts. We'll give you a recommendation built around your business after the free marketing review.
Do reviews really change how many leads I get?
They work on both ends. Reviews are one of the signals Google weighs for the map results, and they're one of the first things a customer reads before deciding who to call.
Do I need a new website to get more leads?
Not always. Sometimes the site is fine and the gap is the profile, the tracking or the ads. If your site is slow, awkward on a phone or missing pages for the jobs you want, fix that before paying for more traffic. More on that on our websites page.
