Work / A multi-location consumer retailer
A multi-location consumer retailer · Retail · Multi-location
A quiet-season plan that cut customer acquisition cost (CAC) by 32% and lifted return on ad spend (ROAS).
A real Stackt client, kept anonymous at their request. The numbers below come straight from their accounts.
- Industry
- Retail
- What we stacked
- Paid ads · Creative
- Measured
- Jan to Mar 2026 vs Jan to Mar 2025
The challenge
A post-peak slump and a smaller budget.
After its busy season, this retailer with several locations hit a slump. With ad budgets trimmed and orders falling, it needed marketing that kept sales ticking over through the quiet months, without spending as if it were chasing growth.
What we did
The layers we stacked.
01
Quiet-season campaigns rebuilt to put efficiency ahead of growth
02
Reallocated spend to high-performing audiences
03
New creative made for fewer, more considered shoppers
What changed
Straight from the client's accounts-32%Customer acquisition cost
+41%Meta ROAS improvement
+33%Google ROAS improvement
+10%Returning customer growth
January to March 2026 vs January to March 2025. Read straight from the client's Google Ads, Meta Ads, Google Analytics 4 and Search Console accounts, plus their customer relationship manager (CRM).
Related: paid ads, social, photo and video, and another retail result, a national brand's loyalty program.
