The number, everywhere
Your number sits in the header and a call button follows people down the page on mobile. Each call is tracked back to the page and channel it came from.
Industries / Tradies / Websites
Websites for tradies that win the call.
Website design and build for plumbers, electricians, builders, painters and every other trade. Each site has its own page for every service and every area you cover, a number people can ring with one tap, and photos of your own jobs, plus tracking so you can see exactly what it brings in.
Who's actually on the page
One hand on the phone, three rivals in other tabs.
Picture the typical visitor: in a hallway beside a tripped safety switch, or holding a quote they're unsure about. They're on their phone, often one-handed, comparing you with whoever else came up in the search.
They're after four things fast: whether you handle this kind of job, whether you cover their suburb, whether you're safe to let in the house, and how to get hold of you. A good tradie website answers all four on the first phone screen, with no pinching, scrolling or hunting.
So we map the pages and the route to a phone call before any design work starts. A handsome site still loses the job if the number is buried or the form wants twelve fields.
Illustration of a tradie homepage on a phone, not a client site.
Why tradie websites underperform
Sound familiar?- A template that could belong to any tradie in town
- Slow to load on mobile data, which is where your customers are
- A phone number hidden in the footer, or shown as an image nobody can tap
- Every service squeezed onto a single page that ranks for none of them
- Stock photos of somebody else's work
- The web designer, not you, holding the domain and the logins
What every tradie website we build includes
As standard, not as extrasShort enough to finish
Name, phone, suburb, the job, and an optional photo. Each extra field costs enquiries, and the photo helps you price the work before you drive out.
One page per job
Hot water, switchboards, decks, re-roofs: each gets its own heading, photos and answers, which is how you turn up for the specific search.
Suburbs with substance
Pages for the areas you want work in, each saying something true about working there. Swapped-name copies read as thin to Google and to customers alike.
Quick on mobile data
Lightweight images, no bulky sliders or videos that play on their own, and lean code. Speed feeds into rankings and into whether people wait for the page at all.
Evidence people believe
Photos from your real jobs, reviews pulled from Google, your licence number and the areas you cover. A genuine before-and-after beats a stock photo of a grinning model in a hard hat.
Getting found for the right jobs
Service pages, area pages and real photos.
A person with a flooded laundry doesn't care about your gas fitting. A page built around one service, in the words customers use, showing that type of work and answering what people want to know about it, will outrank and outsell a single page listing every service you offer.
Take photos on your phone as you go: before and after, the tidy finish, the ute on site. We pick the strongest and prepare them so they load fast and help the page get found. A photo that could belong to any tradie does little for you.
Before launch we set up Google Analytics 4 (GA4), Google Search Console, and tracking for calls and forms, so when you spend on ads or search engine optimisation (SEO) you can see which calls came from where. SEO for tradies builds on exactly this structure.
See websites we've built.
Scroll through real builds for trades, law firms, accountants and online stores, on desktop and phone. Names and images are swapped to protect our clients' privacy.
Numbers from two trade clients
Two separate electrical businesses+160%
Website visitors, month on month, after a new brand and a redesigned site.
Read the case study →+939%
Unique website visitors, after replacing an off-the-shelf site with one built to convert.
Read the case study →Both sites launched as part of wider work on ads, social media or Google Business Profiles, so read these as combined results rather than the website alone.
Your website, in your name
Check this with any designer, us includedPlenty of tradies only discover their website isn't really theirs when they try to leave the person who built it. Before signing with any web designer, check you hold these.
The domain name
Registered to your business, with your email as the contact. If the domain goes, so does every link, review and printed business card that points to it.
Hosting and admin logins
Separate logins for you to the hosting and to the content management system (CMS), whether or not you'll ever use them.
Your Google accounts
Analytics, Search Console and Business Profile.
Set up under your own Google account, with the agency invited in as a user rather than the owner.
The words and photos
The copy and images belong to you and leave with you. Our agreements are monthly, with a 30-day notice period, so nothing here is used as leverage.
Template or custom build?
Depends where the business is atYou're just starting out
You work solo, offer a couple of services across a tight patch, and mostly need a place to point people who've heard about you already. A clean template with your number, real photos and reviews does that. Just make sure the domain and account are yours.
You're competing for new customers
You're in a busy area, offer several services across many suburbs, run Google Ads, or want search to bring in people who've never heard of you. That's when page structure, speed and tracking matter, and templates start to fight back.
How the website fits with the rest
A shopfront needs foot trafficSearch
Service and suburb pages are the base that organic rankings grow from. Building them in now saves paying to restructure later. See SEO for tradies.
Google Ads
Ads bring calls while search builds, and a dedicated page per service gets more value from each paid click. See Google Ads for tradies.
Your brand
Your site and your ute should look like one company. If an old logo is dragging things down, sort out logo design for tradies alongside the build.
Keep reading
The whole plan
Marketing for tradies
How your website works with search, ads, reviews and branding.
Read the guide →Our serviceWebsite design
Our full website design and build service, including the portfolio and what every build includes.
See website design →Who we work withAll industries
Every industry we build websites and marketing for.
Browse industries →Trade by trade: marketing for plumbers and roofers, or our guide to getting more roofing leads.
Tradie website questions
How much does a tradie website cost?
The scope sets the price. Main factors: how many service and area pages you need, whether we write the copy and handle photos, extras such as online booking, and whether rankings from an existing site need to be carried over. You'll get a quote for your actual job after the free marketing review, not a ballpark range.
How long does a tradie website take to build?
Content usually sets the pace more than development does. Having your services, suburbs and job photos ready speeds things up, while a large site with many service and suburb pages takes longer since every page needs writing properly. The quote comes with a timeline.
Is a page for every suburb worth it?
No. Only create pages for places you genuinely want jobs from and can write about honestly. A few strong area pages beat dozens of lookalikes, which can weaken the whole site.
What photos should I be taking on jobs?
Before-and-after shots, the finished result from two or three angles, you and your crew at work, and the vehicle. Phone photos in good light are plenty. They just need to be genuine and yours.
Will the website work with Google Ads?
Yes. Calls and forms are tracked from launch day, and each service page is ready to receive ad traffic for that job. People who click an ad land on exactly what they searched for, and you can see which ads turn into work.
Can I update the website myself?
Yes. You'll have a login to post new jobs, change photos or update your hours. Prefer to leave it to us? We'll make the edits.
What happens to my current Google rankings when you rebuild?
Every page that currently brings in visitors gets matched to its new address with a permanent (301) redirect, so rankings and links carry over. Rebuilds that skip this step are the usual reason traffic drops after launch.
Free tool
How does your current site score?
Run our free checker for a score out of 100 on speed, search basics and mobile, with the fixes worth doing first.
