Logo design for tradies that fits the ute.
A logo for your trade business that reads from across the road on a van door, stays crisp stitched onto a shirt pocket and sits neatly at the top of every quote. You get a full logo system, plus the artwork to carry it onto everything else you own.
Where tradie logos let the business down
Usually more than one at once- A cheap template mark that half the suburb could also be using
- Turns to mush when shrunk to a social profile picture or browser icon
- Falls apart when blown up across a van or a site hoarding
- Blends in with every other blue spanner in the area
- Too fiddly to embroider or cut from vinyl
- Van, website and paperwork that don't look like they belong to the same company
One mark that works at every size.
A trade logo lives on a van door and in a browser tab in the same week. One design rarely handles both, so you get a family of versions that do.
- Primary logoThe full version for signage, the website and the vehicle.
- Secondary lockupA stacked or wide arrangement for awkward spaces.
- MonogramA compact mark for social profiles, caps and stickers.
- FaviconThe tiny icon that sits in a browser tab.
- One-colour versionFor thread, cut vinyl and budget print jobs.
How we design tradie logos
Tested on the job before you sign offDiscovery
We get to know your trade, who you work for, where you work and the reputation you're after. The thinking comes before any drawing.
Directions
Two to three distinct directions in the first round, then we refine the one you pick over further rounds.
Trade-tested
Every version is checked on vehicle, uniform, signage, business card and social profile mockups, because a logo that shines in a presentation can still fail on a real ute.
Yours outright
Full source files (AI, EPS, SVG) and everyday formats (PDF, PNG, JPG), in RGB, CMYK and Pantone colour, handed over for good.
Graphic design for everything the logo goes on
Print-ready, supplier-readyVehicle wraps
Full or partial wrap artwork drawn to your vehicle's make and model, with the trade and number sized to read in traffic, not just the logo.
Workwear
Stitch and print artwork for polos, hi-vis, jackets and caps, with a version that stays readable on dark fabric at pocket size.
Site signs
Job boards, fence banners and yard signs, so every finished job advertises you to the street for weeks.
Quotes and invoices
Branded quote and invoice layouts, built to fit your existing job software wherever it allows. Customers often line quotes up next to each other, and a neat one stands out.
Cards and print
Business cards, fridge magnets and letterbox flyers, sent as print-ready files your local printer can use straight away.
Guidelines and templates
A brief rulebook for your colours, fonts and logo placement, plus social post templates you can edit, so every supplier works from the same files.
The same business, wherever it shows up.
A homeowner might notice your ute at a roundabout, browse your site after dinner, open the door to you in a branded polo and read your emailed quote over breakfast. When all four line up, you come across as established and easy to trust. If they don't, you look smaller than you are.
- A one-colour version, because thread and vinyl can't do gradients
- Legible at a distance, since a van gets read at speed from the next lane
- Different from the locals, after we've looked at what nearby trades already use
- Written down, so the sign writer and uniform supplier aren't guessing
A new brand, carried through everything
Off-grid solar electrical businessTheir work was excellent, but the branding didn't hang together and the website was dated. We rebuilt the identity, then rolled it through a new site, their Google Business Profile and their social channels.
These reflect the brand, website, search and social work together, not the logo alone. Read the full case study →
A logo is the start of the marketing, not all of it.
A strong logo gives every other bit of marketing a lift, yet on its own it won't bring in calls. The website is usually the next stop, because that's where people go to check you out after spotting the ute. We design both to match; websites for tradies covers what goes into the site.
For the bigger picture of branding alongside search, ads and reviews, read marketing for tradies. Outside the trades, our branding service does the same job for other kinds of business.
Keep reading
Marketing for tradies
How your brand connects with your website, search, ads and reviews.
Read the guide →Our serviceBrand and logo design
Logo design, brand identity and refreshes for every industry we work with.
See brand design →Who we work withAll industries
The trades, firms and brands we design for.
Browse industries →Also for tradies: Google Ads for tradies, SEO for tradies and marketing for builders.
Tradie logo design questions
What does a tradie logo cost?
We price it on scope. What moves it: refreshing a logo versus designing one from nothing, just the logo versus a full brand, and how many things it needs applying to, from vans and uniforms to signs and quote templates. The scope gets worked out with you during the free marketing review, and the quote follows from that.
What do I get with a tradie logo?
Four versions (primary, secondary lockup, monogram and favicon) plus a single-colour mark for stitching and vinyl. You receive SVG, AI, EPS, PDF, JPG and PNG files in RGB, CMYK and Pantone colour, and a PDF of brand guidelines.
Do I own the design files?
Yes. Once the project is finished, every source file is handed to you, ready for whichever printer, sign writer or designer you choose.
How many logo concepts will I see?
Expect two or three different directions to start with. You pick one and we keep refining it. How long that takes rests mainly on how fast feedback comes back and how much extra artwork, like wraps, uniforms and signage, is included.
Will you design the wrap for my van and my uniforms?
Yes. Wrap artwork is drawn to your vehicle's exact model, and workwear gets embroidery and print files. Before you approve anything, each logo is checked on vehicle, uniform and signage mockups.
Do you print things or install wraps?
No. You get print-ready files set up to your supplier's specifications, and your printer, uniform company or wrap shop does the production and fitting.
Should I refresh my existing logo or start again?
If customers already know your logo and it only needs a tidy so it holds up at small sizes, in a single colour or on a vehicle, refresh it. If the design is weak underneath, starting again usually pays off. The review is where we'll tell you which applies.
