Marketing for roofers who are sick of the weather deciding how busy they are. We build a steady flow of repair, restoration and re-roof enquiries that carries on between storms, and gets you ready to move fast when one arrives.
Roofing demand spikes when the weather turns and slumps once the clean-up is done. In the rush, fly-by-night operators flood in, knock on doors and undercut on price. When they've gone, the phone goes quiet for everyone.
The way out is a business people already know and trust before they need a roofer. That's the job of our marketing for tradies, tuned here for roofing.
Emergency repairs and planned projects are handled on their own terms, each with a budget and a message to suit. Restorations, new installs and gutter work can be split out as well, so you're paying for the work you want.
Why it suits roofing: a "roof leaking" search at midnight and a "re-roof quote" search on a Sunday are nothing alike, and one budget can't serve both well.
A complete Google Business Profile, a website that shows the suburbs and services you cover, and a steady run of genuine reviews, so locals find you when they look for a roofer.
Why it suits roofing: nobody searches for the best roofer in the country. They search for one nearby, often with their suburb in the query.
Licences and insurance on show, before and after photos, material and workmanship warranties explained, and reviews from real local homeowners. Built so a nervous customer feels safe choosing you.
Why it suits roofing: a new roof is one of the bigger bills a household faces, so people compare quotes carefully and pick the safest pair of hands.
A text message review request after each job, a reply to every review, and the strongest ones displayed on your site and in your ads. Over time that record becomes the thing chasers can't copy.
Why it suits roofing: after a storm, homeowners want a local roofer with a track record they can check in a minute.
Your storm damage ads and pages are ready before the season starts, your profile is current, reviews are coming in, and inspection offers can go live the moment you need them.
When severe weather is forecast, budgets lift on urgent repair and leak searches, with ads timed to the hours your crew can respond.
Follow-up for homeowners who asked about restorations or a full re-roof, plus planned-work ads that keep the diary full once the rush fades.
We build campaigns and pages around the jobs that earn you the most and keep the small stuff you'd rather skip out of your budget.
An electrical contractor, with the same kind of local, trust-driven customer, had a new website, ads and a rebuilt map listing launched together. Read the electrical contractor case study →
We work from Mudgeeraba, so we know how quickly a summer storm can send the whole coast searching for a roofer. We take on roofing businesses from the northern suburbs down to the Tweed, with only one roofer per patch.
Roofers elsewhere in Australia are welcome too. We match suburbs, targeting and the storm plan to your region's weather.
Roofing is one part of the bigger picture. Compare how we market plumbers, electricians and builders, or read the full tradie marketing guide. There is also a guide to getting more roofing leads.
Storm chasers sell speed and a low price, then disappear. You sell being local and still answering the phone in five years. We put that front and centre: licence and insurance details, years on the tools, a long run of genuine reviews and photos of roofs you've done in the same suburbs your customers live in.
Yes. Storm and leak campaigns are built ahead of time and sit ready, so when severe weather is forecast we can raise the budget and push urgent repair searches quickly. After the rush, the focus moves to following up the people who asked about bigger repairs or a full re-roof.
Clicks for roofing searches aren't cheap, but the jobs behind them are large. A single re-roof or restoration can cover a lot of marketing, which is why we measure cost per booked quote and job, not cost per click.
We can. Insurance work runs on relationships with assessors and builders and on how fast you respond, so it needs its own approach alongside your homeowner marketing. We'll talk through what that looks like for your business in the review.
Ads can start producing calls as soon as Google approves them. Map listing improvements usually show before new website pages do, and organic rankings build over months. The pace depends on your area, your competitors and what needs fixing, which we assess in your free review rather than guess at here.
There isn't a standard number. It shifts with where you work, how hard local competitors bid on roofing searches, and whether your ads and site are set up to convert. We work out a number for your business specifically during the free marketing review.
No. We avoid running campaigns for two roofers going after the same work in the same suburbs, and we check for overlap with our existing clients before we quote.
Yes, from anywhere in Australia. The approach is the same; we adjust targeting, suburbs and seasonal timing to your region's weather and market.
"Can’t recommend [Stackt] enough. The team is unreal to deal with and genuinely care about helping you grow. They’ve helped me gain a much better understanding of online marketing strategies and actually took the time to explain why things work, not just what to do. That alone has been a massive help. Communication has been spot on, everything feels professional, and you never feel like just another client. If you’re looking for a marketing team that’s passionate, easy to work with, and truly invested in your success, these guys are it."
Richard H. · Google review · Jan 2026Measured over their first month, from the client's own accounts. Results vary with market, competition and budget. Read the case study →
We'll go through your ads, website and socials, see who you're up against and how much room there is to grow, then show you the layer we'd fix first. No pitch deck, no hard sell.
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