Site visits with no budget behind them
Renovators who haven't priced anything yet eat up your weekends.
Industries / Marketing for tradies / Builders / Renovation builders
Marketing for renovation builders who want better projects
Extensions, whole-home renovations, knockdown rebuilds and granny flats. Renovation clients buy slowly and carefully, so your marketing has to earn their trust long before the first site meeting.
Why generic builder marketing falls flat for renos
Different buyer, different planCrowded "builder" searches
Generic keywords put you alongside every cheap operator in town.
Nothing to support your price
Without finished projects to show, quotes get compared on the total alone.
A long wait with no follow-up
Clients take months to decide, and most builders go quiet in the meantime.
Marketing built around how renovators decide
Slow decisions, strong trustFound by people planning a project
Your Google Ads reach homeowners looking for an extension, a rebuild or a full renovation near them, not anyone after a cheap builder. Those clicks can cost more, and the enquiries are far better.
Why it matters: A full renovation is worth many tradie callouts. A handful of solid enquiries matters more than a pile of cheap ones.
A portfolio people keep coming back to
Every completed renovation becomes a page on your website, with before and after photos, the scope, the suburb and, where you're happy to share it, a cost band and timeline.
Why it matters: Renovators revisit a builder's site again and again while they plan. Depth keeps them returning until they pick up the phone.
Guides for a long decision
Cost guides, renovate-or-rebuild comparisons and advice for particular suburbs, published and promoted so prospects move from browsing to booking a consultation.
Why it matters: A client who has read your guide to extension costs turns up to the first meeting already half convinced.
Reviews that remove doubt
A well-run Google Business Profile and a steady flow of genuine reviews, managed as part of our search work.
Why it matters: With this much money on the line, your star rating is one of the first things people check.
Your kind of project
Renovation work we promote
We aim spend at the renovation types you want more of. Building new homes as well? See marketing for builders.
- Home extensions
- Whole-home renovations
- Knockdown rebuilds
- Granny flats
- Decks and outdoor living
- Renovation project management
Numbers from an adjacent trade.
An electrical contractorAn electrical contractor that launched brand, website, paid ads and search together, and what the first month looked like.
25+
leads in the first month$13.32
cost per click+939%
unique website visitors+160%
Google Business Profile viewsOne client's figures from their own accounts, shown as an example rather than a projection. Read the case study →
Where we work
Renovation builder marketing, Gold Coast and national
Renovation demand on the Gold Coast is spread from older homes in Southport and Palm Beach to family streets in Robina and Varsity Lakes. We target the pockets where your ideal jobs are.
- Robina
- Southport
- Palm Beach
- Nerang
- Coolangatta
- Mudgeeraba
- Varsity Lakes
- Broadbeach
- Surfers Paradise
- Burleigh Heads
- Helensvale
- Tweed Heads
- Currumbin
- Mermaid Waters
- Tugun
Renovating somewhere else in Australia? We plan it around your own suburbs.
Renovation builder questions
What ad budget does a renovation builder need?
It hinges on your area, how many others bid for the same renovation searches, and how well the account is put together. We'll work out a figure for you in the free marketing review instead of quoting a range.
How do you keep tyre-kickers away?
By setting expectations early. Ads and landing pages talk about project scope, realistic timelines and the type of work you take on, so people who aren't a fit tend to rule themselves out.
How quickly will we see enquiries?
Ads can begin as soon as they're approved, so they usually show activity first, with profile improvements next and search rankings building more slowly. Renovation clients also take their time, so signed work follows later. The free review looks at the factors in your area.
Can you photograph our finished renovations?
Yes. We can shoot completed projects for your portfolio and social channels, including drone footage where it helps.
How is this different from general builder marketing?
Renovators are a different buyer to people building new. Our marketing for builders page covers custom and new homes. This page is about reaching people planning a renovation, giving them pages about their kind of project, and staying useful through a long decision.
Do you only work with renovation builders on the Gold Coast?
No. We're based in Mudgeeraba and work with renovation builders across Australia.
Is there a lock-in contract?
No. Plans run month to month, so you stay because it's working.
Related pages for builders and trades
Every industry we work with →Builders
Custom homes, extensions and knockdown rebuilds
Take a look →Carpenters
Decks, built-ins and custom joinery
Take a look →Painters
Residential repaints and strata work
Take a look →Landscapers
Retaining walls, stonework and earthworks
Take a look →Mechanics
Independent workshops and servicing
Take a look →Construction companies
Commercial, civil and fit-out contractors
Take a look →All tradie marketing
Every trade, one approach
Take a look →For the channels in more depth, read our guide to building and renovation leads.
