Every job comes through someone else
When one builder slows down, so does your whole week.
Industries / Marketing for tradies / Carpenters
Marketing for carpenters who want their own clients
Subcontracting keeps the tools moving, but somebody else sets the rate. We help carpenters get found by homeowners who want decks, built-ins and custom timber work done well, and are happy to pay for it.
Always working for a builder?
The subbie trapNo customers who know your name
Homeowners love the finished work, but they hired the builder, not you.
Paid by the hour, not the result
A custom wardrobe or deck earns more when you quote it yourself.
Invisible online
No website, a bare Google listing, and nowhere to show what you can do.
How carpenters win direct work with us
Built around your best jobsAds for the jobs that pay
Our Google Ads put you in front of homeowners planning built-in wardrobes, new decks, pergolas and custom joinery, the jobs worth quoting yourself.
Why it matters: Quoting a built-in directly usually earns far more than an hour on someone else's site, so that's where the budget goes.
Show up in local searches
We set up and look after your Google Business Profile, directory listings and local search pages so you appear when someone nearby looks for a carpenter or custom built-ins.
Why it matters: Lots of carpenters have next to no presence online. A tidy profile with some genuine reviews can put you ahead of most of your area.
Let the timber do the talking
Galleries of finished projects on a website built for tradies, plus photos cut for Instagram and Facebook. We can shoot it for you through our photo and video service.
Why it matters: Good timber work photographs beautifully. Most carpenters struggle for leads because nobody has seen their work, not because of its quality.
Reviews and proof that build trust
A simple way to ask for Google reviews after each job, plus testimonials and project photos placed where homeowners make their decision.
Why it matters: People commissioning custom pieces want to see what you've made for others before they invite you round.
Where the margin is
Carpentry work we help you sell
We push the jobs with the best margin and steady search demand, and leave the low-value work to the listing sites.
- Built-in wardrobes and storage
- Decks
- Pergolas
- Kitchen cabinetry
- Bespoke furniture
- Staircases and balustrades
- Timber floors
- Door and window fitting
A trade client's first month with us.
An electrical contractorLike a lot of carpenters, this electrician got nearly all their work by word of mouth. We stacked a brand, website, ads and search for them at the same time, and this is how their first month went.
25+
leads in the first month$13.32
cost per click+939%
unique website visitors+160%
Google Business Profile viewsThese figures belong to one client and come from their own accounts. Your area and starting point will shape yours. Read the case study →
Where we work
Carpentry marketing across the Gold Coast
From deck builds in Burleigh to built-ins in Robina and Southport, we target the suburbs you'd like more work in.
- Burleigh Heads
- Robina
- Southport
- Varsity Lakes
- Palm Beach
- Tugun
- Mudgeeraba
- Surfers Paradise
- Helensvale
- Nerang
- Tweed Heads
- Currumbin
- Broadbeach
- Coolangatta
- Mermaid Waters
Outside the Gold Coast? We work with carpenters Australia-wide.
Questions carpenters ask us
Can I keep subcontracting while I build direct clients?
Yes, and most carpenters do. Subbie work pays the bills while direct jobs grow, and we help you tip the balance towards direct work over time.
Which carpentry jobs are best to advertise?
Custom work with a healthy margin and people actively searching for it: built-ins, decks, pergolas, cabinetry and bespoke furniture. Your budget goes to people after that kind of job, not everyone who happens to need a carpenter.
I don't have many photos of past jobs. Does that matter?
We sort it out when you start. We can book a shoot to capture your best recent work, or show you how to take decent phone photos on each job that we then edit and publish.
What's a sensible marketing budget for a carpentry business?
It varies with your area, the number of other carpenters chasing those searches and how well your ad account is set up. Rather than guess, we'll put a proper recommendation in front of you during the free marketing review.
How soon will I get enquiries?
Ads can start once the campaign is approved, so they tend to show activity first. Profile improvements usually come next, and search rankings build more slowly. How quickly depends on your area and competition, which we look at in your free review.
Do you market commercial joinery?
Yes. Commercial joinery is sold to designers, builders and project managers, so the keywords, content and approach change, but the foundations stay the same.
Can you help carpenters in other parts of Australia?
Yes. The plan adapts to whatever local market you work in.
Other trades we work with
Every industry we work with →Builders
Custom homes, extensions and knockdown rebuilds
Take a look →Painters
Residential repaints and strata work
Take a look →Landscapers
Retaining walls, stonework and earthworks
Take a look →Mechanics
Independent workshops and servicing
Take a look →Renovation builders
Extensions and whole-home renovations
Take a look →Construction companies
Commercial, civil and fit-out contractors
Take a look →All tradie marketing
Every trade, one approach
Take a look →From the people we work with.
Real clients, kept anonymous"Working with [Stackt] has been an absolute game-changer. From the start, they took the time to truly understand my vision and brought it to life in a way I couldn’t have imagined. Their creativity, attention to detail, and marketing expertise made the whole process easy and enjoyable. They genuinely care about their clients' success and go above and beyond to deliver results. If you’re looking for a team that’s not only talented but also passionate and dedicated, [Stackt] is the way to go!"
Amie B. · Google review · 2025In their words
A five-star Google review, quoted word for word. Our clients stay anonymous, so the business behind it isn’t named here.
Read more reviews →