Marketing for Australian mortgage and finance brokers that brings in borrowers ready for a conversation, then follows each one through your pipeline as far as your systems allow. Your website, search engine optimisation (SEO), and ads on Google and Meta, with every line checked against the rules for advertising credit.
Most borrowers arrive by one of three paths. Some search, often mentioning where they live or the situation they're in. Some are sent by someone they trust, like a friend, a real estate agent or their accountant. Others begin on a comparison site, get lost in the rates, and go looking for a person who can tell them what they'd realistically be approved for. Your marketing needs to meet all three, with a different message for each type of borrower.
Early in the journey with plenty of questions. They read about deposits, borrowing capacity and government schemes well before they look for a broker, and often return months later once they're ready.
Already paying a loan they're not happy with, usually prompted by a rate move or a fixed period ending. They want a quick, clear answer on whether switching is worth the effort.
Weighing up structure as much as rate. They want to know how the next property sits alongside existing lending, and tend to stick with a broker who gets their longer plan.
Often turned down before, or expecting to be. They describe their situation in their own words, and value a broker with a clear way through the paperwork.
You appear on the map when people nearby look for a broker, with your team, the loans you write and genuine reviews on show. That holds even if you meet clients at their kitchen table rather than an office.
Why it matters: a borrower looking for a broker close by usually sees the map listings before anything else on the page.
First home buyers, refinancing, investment lending, self-employed and construction loans each get a page answering that borrower's real questions, ending in a single clear action, either booking a call or sending a quick enquiry.
Why it matters: a generic loans page ranks for nothing much. A refinancing page can rank for refinance searches and turn them into calls.
Your ads reach borrowers who are ready to talk to someone, and each one lands on the page for their situation. Rate browsers and job hunters stay off your budget.
Why it matters: these borrowers want help now, so the money goes where a conversation is likely.
Facebook and Instagram reach people before they type anything into Google. You become the useful, familiar name well before a borrower is ready to apply, with every ad kept within Meta's own rules on financial advertising.
Why it matters: first home buyers can be months from applying, and the broker they finally call is usually one they already recognise.
Every enquiry lands, marked with its source, in the customer relationship management (CRM) tool you already use, and the borrower hears back straight away. Anyone not ready yet keeps hearing from you instead of going cold.
Why it matters: borrowers often enquire with several brokers at once. Speed and staying in touch win the conversation.
Real estate agents and accountants meet borrowers at exactly the right moment. They get useful, co-branded material worth handing to a borrower, and your name stays in front of them between referrals.
Why it matters: a referred borrower arrives already trusting you, and this channel keeps working after the ad budget stops.
Each part draws on a core service: search for local rankings and borrower pages, paid ads across Google and Meta, websites that turn visits into booked calls, and social for staying visible between applications.
For a broker, a lead is only the start. Between the first enquiry and a settled loan sit a fact find, a serviceability check, the application and the approval, and plenty of leads drop away along the way. A channel that fills the inbox with enquiries that never proceed costs more than it seems, while a quieter channel with better borrowers may be funding everything else.
This is the job of our reporting layer, set up before the first campaign goes live.
Illustration of the reporting layout, not a client result.
For a Darwin law firm, rebuilding its Google Ads account lifted its conversion rate by 137%, measured Jul 1 to Jul 31, 2026. Your own numbers would depend on your market. Read the case study →
The National Consumer Credit Protection Act 2009 generally requires an Australian credit licence, or authorisation from someone who holds one, to engage in credit activities. Brokers are licensees themselves or credit representatives of one. Printed ads have to show the licence number; the requirement comes from the Act's section 52 together with regulation 13 of the National Credit Regulations. Licensees also carry a continuing duty to supervise their representatives.
From 1 January 2021, brokers giving credit assistance have had to act in the consumer's best interests and put the consumer first when interests conflict. Guidance from the Australian Securities and Investments Commission (ASIC) also warns against ads that say or suggest a product suits a group of borrowers when nobody has assessed that.
Under section 160 of the National Credit Code, showing an interest rate means showing a comparison rate too. ASIC's Regulatory Guide 234 says the comparison rate can't be less prominent and needs its warning. Promising the "lowest rate" while fees or an introductory period sit in the fine print is risky, "free" needs care because lenders usually pay brokers commission, and brokers have to disclose the commissions they may receive. Calling a service "independent", "impartial" or "unbiased" is restricted in some circumstances.
For credit services, misleading or deceptive conduct is banned under the ASIC Act. The Australian Competition and Consumer Commission (ACCC) makes the general point that what you intended doesn't change the outcome, and the rule reaches websites, social posts and testimonials. ASIC expects testimonials to be genuine.
Approval from your licensee or aggregator is built into the schedule, and nothing is published until it's signed off. We don't write copy that recommends a loan to anyone, we don't give or imply financial advice, and we only show genuine reviews exactly as they were written.
This summary is general in nature and isn't legal or financial advice. Compliance sits with you and your licensee, so check ASIC's current guidance before anything is published.
Purchased leads can plug a gap, but they're often sold to several brokers, so you're racing others from the moment they arrive. Leads from your own search, ads and referral partners come only to you, build your name as they go, and leave the follow-up in your hands. Treat purchased leads as a top-up, not the strategy.
Usually with the Google Business Profile and a handful of borrower pages, since every other channel sends people to them. Google Ads can then bring in ready-to-talk enquiries while search builds, and partner material can begin on day one. Sequencing depends on your market, which is exactly what the free marketing review works through.
There's no stock figure. It turns on how contested broker and refinance searches are where you work, which borrowers you're after, and how well your pages convert. When the account is well built and the landing pages do their job, the same number of settlements costs less. Your free review ends with a recommendation for your market.
Confirm with your licensee, but assume yes. They're obliged to supervise credit representatives on an ongoing basis, so approval is part of our schedule and we keep a log of every sign-off. The rules summary above covers the background.
Usually. Where your CRM allows it, new leads arrive already labelled with their source and move through the stages you already use. If it can't connect, we'll tell you and find another way.
Yes. The aim is the same: the right borrowers finding you, every lead traced, and quick follow-up. The audience, the searches and the advertising rules for each product are what change.
No. Our pages explain processes and situations in general terms and point people to a conversation with you. Anything that could read as personal financial or credit advice stays out, and your licensee reviews the copy before it's published.
We'll go through your ads, website and socials, see who you're up against and how much room there is to grow, then show you the layer we'd fix first. No pitch deck, no hard sell.
Redeem your free marketing review →