Work / A Darwin law firm
A Darwin law firm · Boutique legal · Multi-practice
Google Ads rebuilt to win the firm's best clients.
A real Stackt client, kept anonymous at their request. The numbers below come straight from their accounts.
- Industry
- Legal
- What we stacked
- Google Ads · Search
- Measured
- Jul 1 to Jul 31, 2026
The challenge
Two years of ads, not enough to show for it.
This boutique Darwin firm had been paying for Google Ads for 24 months with little to show for it: a 5.52% conversion rate, a 3.32% click-through rate (CTR) and 13.36% impression share. Money was going to the wrong places, and the services worth the most were barely being seen.
What we did
The layers we stacked.
01
A complete audit of the Google Ads account, then a new strategy
02
Refocused spend on highest-value client types
03
Keywords and ad copy matched far more closely to what searchers wanted
04
Organic search built up alongside the ads (LegalService schema and content)
What changed
Straight from the client's accounts+137%Conversion rate lift
3.3×Google Ads impression share (13.36% to 43.95%)
70Monthly enquiries
$10.21Cost per enquiry
Bonus: #1 organic brand rankings (up from page 4).
Measured Jul 1 to Jul 31, 2026. Read straight from the client's Google Ads, Meta Ads, Google Analytics 4 and Search Console accounts, plus their customer relationship manager (CRM).
More for law firms: marketing for law firms, Google Ads for law firms, SEO for law firms and law firm website design.
