Industries / Accountants

Marketing for accountants who want advisory clients.

Digital marketing for Australian accounting firms and bookkeeping practices. We plan search, Google Ads and your website around the financial year, the difference between compliance and advisory work, and the trust someone needs before handing over their books.

Redeem your free marketing review →What makes it different ↓
An accountant working at a laptop in a bright office

Being good at the work isn't the same as being found.

That part is fixable

The practices picking up new clients aren't always the strongest accountants in town. More often they're the ones that show up clearly in search and look credible within seconds.

  • A flood of enquiries around tax time, then months of quiet
  • Less experienced firms sitting above yours in Google
  • New enquiries chasing the cheapest return rather than ongoing advice
  • Referrals thinning out as long-term clients retire or sell up

Organic and paid search, one plan.

One builds, one brings enquiries now

SEO for accountants

Search engine optimisation (SEO) builds steady visibility in the map results and organic listings. Each service line gets a page, from tax and self-managed super funds (SMSF) to business advisory, backed by a complete Google Business Profile, partner profiles and articles that answer client questions.

SEO for accountants →

Google Ads for accountants

Paid search reaches people who want an accountant this week. Your budget leans towards the services and areas you want to grow, the ads are worded so poor-fit enquiries tend to pass you by, and every call and form is traced back, so you can see what the spend is really buying.

Google Ads for accountants →

Your website is where both channels land. See how we approach website design.

Why accounting firms need their own approach

Generic small business marketing misses this
01

Timed to the financial year

Business owners start thinking about tax planning in the weeks before 30 June, the end of financial year (EOFY). Individuals go looking for someone to lodge their return once July arrives, and quarterly business activity statement (BAS) deadlines create their own bursts. Activity rises and falls to match, and the quiet months go into rankings and content for next season.

Why it matters: a budget spread evenly across twelve months is too thin in the busy weeks and wasted in the slow ones.

02

Advisory kept apart from compliance

Someone after a one-off return and a business looking for regular advisory help, an SMSF or a virtual chief financial officer (CFO) are two different buyers. They search differently and they're worth very different amounts to you, so each gets its own pages, its own share of the budget and its own line in your report.

Why it matters: when every "accountant" search is treated the same, the diary fills with low-fee returns and the advisory pipeline stays flat.

03

Credentials where people look first

Choosing an accountant means handing over your finances, so people check before they call. Registration as a tax or BAS agent, membership of a body such as Certified Practising Accountants (CPA) or Chartered Accountants (CA) if you genuinely hold it, real reviews and named people all go where a searcher sees them early.

Why it matters: the firm that seems most trustworthy at a glance usually wins the enquiry, even over one that's closer.

04

Search built around your partners

A referral usually passes on a partner's name. Each partner gets a profile covering qualifications, specialties and the clients they work best with, so a search for their name leads straight back to your firm.

Why it matters: a warm introduction cools quickly if the partner's name turns up nothing worth reading.

Two people reviewing figures on a laptop

Services we help practices promote

For accounting firms and bookkeepers alike, from simple returns through to virtual CFO work. Each line of business gets its own pages and its own campaigns.

  • Business advisory
  • Tax returns
  • SMSF
  • BAS & payroll
  • Tax planning
  • Bookkeeping
  • Virtual CFO
  • Audit

Our office is on the Gold Coast, but location doesn't limit who we help: sole practitioners and multi-partner firms right around the country. Canberra, Newcastle, Perth, the Sunshine Coast, Melbourne, Geelong, Darwin, Sydney, Wollongong, Adelaide, Hobart and Brisbane all work the same way.

+137%

A law firm's conversion rate, after the rebuild.

Professional firms share the same kind of sale: trust comes first and the best clients are worth a lot. For a Darwin law firm, rebuilding its Google Ads account took it to 70 monthly enquiries at $10.21 cost per enquiry. That is a law firm's result, measured Jul 1 to Jul 31, 2026, and results vary. Read the case study →

The advertising rules accountants work under

Summarised, not legal advice

The Code of Professional Conduct

The Tax Agent Services Act 2009 sets out a Code that registered tax and BAS agents must follow, and the Tax Practitioners Board (TPB) enforces it. Honesty and integrity come first in it, and in the TPB's view covers not misleading or deceiving people. A separate rule on false statements deals with what agents tell the TPB, the Australian Taxation Office (ATO) and other agencies, so it isn't really about ads.

Who may advertise tax or BAS services

With a few narrow exceptions, promoting tax agent services is reserved for registered tax agents, and promoting BAS services for registered tax or BAS agents. Saying you're registered when you're not is its own breach. Either can attract civil penalties, something bookkeepers who offer BAS work should keep in mind.

Consumer law covers everyone

No business sits outside the Australian Consumer Law. The Australian Competition and Consumer Commission (ACCC) is clear that meaning well is no defence: giving people the wrong impression can be unlawful on its own, and whatever you advertise, testimonials included, needs evidence behind it.

Using the CPA and CA letters

CPA Australia's by-laws decide which post-nominals members can use. To brand the whole firm as a CPA practice, you need a public practice certificate, certificate holders in majority control and the body's sign-off. Chartered Accountants Australia and New Zealand has its own rules for firms using the designation. Check with your body first; our job is making sure the page only claims what you're entitled to claim.

How we handle it

We only mention registrations and designations your firm actually holds. We never promise a tax outcome or a refund, and we never present anything as financial advice. Reviews appear as clients wrote them, and your firm signs off every page, ad and post before it's published.

This is a general overview rather than legal or professional advice. Compliance stays with your firm, so confirm the latest TPB guidance and what your professional body requires.

More for accounting firms

And the professions you refer to

SEO for accountants

Service line pages, office listings and partner profiles.

Read more →

Google Ads for accountants

Campaigns weighted to advisory and SMSF, not one-off returns.

Read more →

Mortgage brokers

A profession that trades referrals with accountants every week.

Read more →

Also see marketing for law firms, or browse every industry we work with.

Accounting firm marketing questions

Will our marketing stay within TPB and consumer law rules?

That's the aim of every draft. Copy is checked against the TPB's Code, the tax and BAS agent registration limits, consumer law and whatever your professional body says about designations, and your firm approves it before it's published. The rules summary above has the plain-English version.

How is marketing an accounting firm different from other small businesses?

Demand follows the calendar, peaking around EOFY, tax time and BAS due dates. Trust carries extra weight, so registrations, reviews and partner profiles have to be easy to see. And the person wanting one return is not the same buyer as a business wanting year-round advice, so each needs its own pages and campaigns.

What results can you show from a professional firm?

The closest match is a Darwin law firm whose Google Ads account we rebuilt: another professional practice where trust decides who gets the work, now at 70 monthly enquiries for $10.21 each (Jul 1 to Jul 31, 2026). For your practice, the plan is shaped around how your clients choose, and the reporting shows what it brings in.

How quickly does it start working?

Google Ads is quickest, since ads can run once campaigns are approved. Google Business Profile changes usually show next, and organic rankings for service pages take longer depending on your site and how contested your city is. We won't put a date on results Google controls.

Can you run EOFY and tax time campaigns?

Yes. Preparation starts well ahead of 30 June so pages and campaigns are ready when business owners start thinking about tax planning. Once July opens, the focus moves to individual returns, and outside the peaks it shifts to advisory work and content for the following year.

Is this suitable for a bookkeeping practice?

Yes. The method carries over, with extra focus on local search and on the recurring monthly and quarterly services that hold clients long term. Where BAS work is promoted, we match the wording to the registration you hold.

Who writes the content if our partners are flat out?

We draft everything, including tax time guides and pieces on advisory topics, then your team checks it for technical accuracy before it's published. Your name sits on the advice, so nothing is published without that sign-off.

How much does marketing for an accounting firm cost?

It varies. The number of services and offices you want to promote, how hard those searches are fought over locally, and which channels you choose all move the figure. We'd rather size it properly for your practice in the free marketing review than quote a bracket.

From the people we work with.

Real clients, kept anonymous
★★★★★

"Can’t recommend [Stackt] enough. The team is unreal to deal with and genuinely care about helping you grow. They’ve helped me gain a much better understanding of online marketing strategies and actually took the time to explain why things work, not just what to do. That alone has been a massive help. Communication has been spot on, everything feels professional, and you never feel like just another client. If you’re looking for a marketing team that’s passionate, easy to work with, and truly invested in your success, these guys are it."

Richard H. · Google review · Jan 2026
In their words

A five-star Google review, quoted word for word. Our clients stay anonymous, so the business behind it isn’t named here.

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